Morüg- artisanal fashion studio.

Morüg was born from a deeply personal need—when store-bought accessories never quite fit, I began making my own. What started as a practical solution soon evolved into a passion for creating custom pieces that celebrate individuality in every detail.
My journey began with fine arts studies in Azerbaijan and Ukraine, where I honed my eye for design and form. In 2023, I founded Morug in Estonia as a space where art, function, and inclusivity could meet. Now based in Luxembourg, Morüg continues to grow—rooted in the same values that sparked its creation.
The name Morüg means raspberry in Azerbaijani. Just like each tiny cell in the fruit, every piece I create represents uniqueness and unity—a celebration of people of all shapes, styles, and stories.
Today, Morug offers custom accessories, careful repairs for garments and leather goods, and creative workshops that invite others into the joy of making by hand. Whether it’s a bracelet that fits just right or a restored item with new life, Morüg is here to honor craftsmanship, comfort, and connection.

Gunazar Alizada